Usually, small to mid-sized businesses have a limited marketing budget and may be apprehensive about budgeting for hiring a digital marketing company on a monthly basis. However, once a website designer crafted a modern website, it is not enough to remain competitive in up to date market. Here’s what you need to know.
If You Build It, They Won’t Come
A collective mindset is that if you build a website, visitors will find their way to it—but it’s not that simple. For your website to show up in search results, it must be search engine optimized (SEO). This means your design, keywords, and back of the house must be set up to work with the most recent Google algorithms. Once that is complete, it’s time for strategic search engine marketing (SEM). For example, hyper-targeted traffic from the Hollywood, Florida area—or nationwide and globally. Without SEO and SEM, your website, traffic is likely to be low and with little monthly growth.
Your Website Is The Modern Day Business Card
Yes, you may continue to hand out business cards in real life—but your website is where people go when they want to learn more about you or your business. Even with a referral, 7 out of 10 people will head online to check out a company before they commit to a purchase or appointment. We must not forget those who have never heard of you and type something along the lines of “coffee shops near me” or “yoga studios in Hollywood, FL” into Google. For your website to show up at the top of search results, a digital marketing strategy must be in place. Your website is the face of your brand, and it must instantly engage and impress.
Capturing Your Website Visitors
There are a variety of ways to achieve this goal, including signing up for a newsletter, offering discount coupons, before making an online purchase, or opting in in-person or over the phone. Your digital marketing company can help you capture new leads, for example, by cross-channeling website visitors through Facebook ads or PPC landing page campaigns. The goal is to keep you connected and on top without being intrusive. With a targeted strategy, both new and returning customers are added to a sales funnel, boosting new and return sales.
Why You Shouldn’t Tackle Marketing Yourself
We are on a DIY day and age, and you are a savvy business owner who can learn anything you set your mind to. So why hire a marketing company? It all comes down to optimizing your results. Time is money, and digital marketing is expansive and always in constant flux. Instead of learning it yourself and keeping up with the steady evolution—hire a team that will hit the ground running. Save countless hours in training and research and deliver a higher ROI on your marketing budget. Stick to what you do best and let your marketing team do what they do best too!
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