One of the main goals as a marketer is to convert traffic into customers, and this is where building landing pages come in handy.
When it comes to local landing pages, there are a few key features that will set your page apart and help you achieve better conversion rates. Let’s take a look at some of the most important ones:
1. Choose the Geo-Focused Keywords
When building a landing page for a local business, you first need to find out what keywords your potential customers are typing in. If you want to understand better what people search for surrounding your business niche, try using Google Trends or Keyword Planner (although they’ve made some significant changes recently, so it may not be as accurate).
Once you have a list of keywords, start incorporating them into your landing page. This could be in the form of the headline, the subheading, or even the body copy. But make sure they are included naturally and not forced.
2. Use Geolocation Data
When it comes to local landing pages, geolocation data is one of the biggest factors that will make or break your page. Geolocation data is the information about where the searcher is located.
To better understand this, you can use a tool like Adwords to show your ad for users depending on their location automatically or manually tweak it in Google Analytics.
Once you have geolocation working correctly, test different variations of your landing page URL to see which one works best.
4. Add a Call to Action Button
The call to action button is what users will click if they decide that your offer or message is relevant to them, so it tells the user what’s next. This can be in the form of “buy now,” “submit,” etc.
5. Offer Clear Navigation
Navigation is essential for keeping users on the page and preventing them from getting confused with multiple links or pages. Ensure no external links are pointing outside of your landing page (for example, don’t include navigation to your company homepage). Use clear headings and sub-headings for each section of the page.
6. Include a Map
Maps are essential for local landing pages. They provide users with an image of where your business is based, helping them understand the context of your message or offer.
7. Create Focused, High-Quality Content
A landing page should be focused on one topic. This will help to keep users interested making it easier for them to understand your message.
The page should include helpful information for potential customers, such as your hours of operation, location, and contact information. Be sure also to list any special offers or discounts that you may be running.
Let WW Web Design Studios Build Your Local Landing Page for Better Conversions
If you’re looking for help creating a local landing page that converts, then WW Web Design Studios can help. We are experts in building high-quality landing pages that will help you achieve your business goals. Call us today to learn more about our services and how we can help you take your business to the next level! Call us at 888-790-5505