Currently, 97% of people learn more about a local company online than anywhere else. Your business listing has the power to pop up on hundreds and hundreds of different websites, such as TripAdvisor, Google My Business, Apple Maps, Bing, Yahoo, and more. However, managing each of them is completely overwhelming. This is where Yext takes the stage.
What is Yext?
Yext local marketing is a listing service that allows you to manage your business listings in one place. Instead of creating an account with each website and logging in to each individual to make a small change, you can create your listing in Yext, and it will distribute and update your listing to all of these sites for you.
Why is it Important?
Distributes to Wide Variety of Sources Yext sends your listing to 100+ maps, apps, search engines, and directory listings, making it an immensely powerful tool for getting information about your business out to potential customers. It provides you a way to reach 1,000s more people with minimal effort.
Makes Updates Easy
Making changes to your hours, phone number, or address will no longer be a massive undertaking. With a few clicks, you can keep your customers everywhere up to date.
Additionally, Yext shows you valuable analytics on how often your business is searched for and clicked on. This can help you judge how well your marketing efforts are working.
Having up-to-date information on your business listing will build trust between you and your customers. You are demonstrating to potential guests that your business is on top of things, reliable, and efficient.
Gain More Customers
Online marketing is all about creating convenience for online users. If a user finds your business listing with the wrong phone number, tries to call, and fails to reach you, they will immediately move on to another business. Keeping your information up to date is crucial to gaining more customers. Plus, 61% of local searches result in purchases, meaning people Googling your business are likely ready to buy.
Research has shown that Google My Business listings are one of the top organic SEO factors. If you want to rank on the first page of Google and gain more website traffic, claiming your listings and keeping them up to date is critical.
As discussed, Yext listing builder is a powerful tool that allows you to distribute your business information to hundreds of different platforms across the internet and easily keep this information up to date. Using this software has multiple benefits, including analytics, increased trust, more customers, and better SEO. Yext can help you take your business to the next level, making it possible for your business to thrive in an increasingly digital age. If you are interested in setting up Yext for your business, contact the WW Web Design Studios experts today.