Businesses are often tempted to create a social media presence that mirrors their website. For example, your followers may become bored quickly if your website is all about real estate and you only post real estate content on social media. When attracting customers via social media channels such as LinkedIn or Twitter, each has unique features and users. For example, Twitter is great for posting short snippets of information, while LinkedIn is more beneficial for sharing longer articles, images, or videos.
To engage your followers, it's essential to vary the content you post on social media. Keep in mind the following types of content that are likely to engage customers:
Businesses often share product updates with their followers to let them know about new features or changes to the product. Try using GIFs or videos to show off your products in action. You can also highlight customer testimonials, especially if they're positive!
Customer Service Stories
Most people love reading stories about how a business's products have helped other customers. Personalized stories related to your product are an excellent idea for future clients to read. However, suppose you don't happen to have any customer service stories. In that case, you can also share posts from customers who love your products and encourage others to share their experiences with you on social media.
Tie in With Holidays
Posting memes or quotes about various holidays, such as Halloween, Thanksgiving, Christmas, Valentine's Day, etc., is a great way to show gratitude towards your customers for their support. You can also post photos of holiday-themed fun when it's not a holiday to spread the cheer!
Ideas for Promotions
If you have some coupons or discounts that are about to expire, you should make sure to share them with your followers on social media. This way, they'll be more likely to check their inboxes and respond accordingly.
FAQs are also excellent types of content to post on social media, as followers can comment on the post if they have any questions that need answering.
You can also use polls and surveys to get feedback from your followers. This information can improve your social media posts and better cater to your customer base.
Create a Content Calendar
Creating a content calendar is one way to make sure you're constantly posting fresh, engaging content. This will help you plan out your posts for the upcoming weeks or months and give you an idea of what content you need to create.
Choose a template that includes the following information:
- Type of Content
By having this information readily available, you'll be able to generate content ideas when you're feeling uninspired quickly.
Contact WW Web Design Studios to Handle Your Social Media Content Needs
If you'd rather not worry about creating content for your social media channels, you can always contact WW Web Design Studios to help you out. We can create a monthly content calendar for you full of fresh, engaging ideas that will keep your followers coming back for more. Call us at 888-790-5505 to know more.