Online stores are steadily on the rise, as more and more sales are made online every year. In fact, 69% of Americans have shopped online, and 25% of Americans shop online at least once per month. While brick and mortar stores are still holding their own, successful businesses are rapidly moving online. As a result, having a solid eCommerce website design is more important than ever before. Here are the top reasons your business needs an eCommerce website.
Easy to Set Up
With templates like Squarespace and Shopify, you can set up an eCommerce website with relative ease. It is much easier than buying, setting up, and running a brick-and-mortar store. You don't have to pay for or take care of a building or hire employees to be present at all times. The increasing simplicity of selling online is part of what has made it so popular.
Starting an eCommerce website is very low cost, especially in comparison to the expense of running a traditional retail store. For example, you don't have to pay for a building, which includes upfront cost, cleaning, maintenance, and a team of employees. In addition, the sign-up costs of eCommerce sites can start as low as $20.
Reach a Larger Audience
87% of shoppers begin product searches on digital channels, meaning with an eCommerce website, you have the opportunity to reach a much larger audience than ever before. You are no longer confined to a single area; anyone across the world will be able to see your products and order from you quickly. Plus, an eCommerce website will allow you to ethically collect data on who your customers are, allowing you to massively improve your marketing efforts and cater to your specific audience more effectively.
People like shopping online because it's easy. They can look through a wide variety of products with just a few clicks, order it right away, and have it delivered to their doorstep. They can go through the entire consumer journey without leaving their couch. It also allows you to be accessible to your customers 24/7 no matter where they are; an ability business owners have never had before.
Increase Brand Awareness
With digital marketing and a solid eCommerce website design, you can spread brand awareness and build your business in new ways. People can share their reviews online, share your products on social media, and quickly go to your website. If you are looking to grow your business and build your brand, going online is the best way to achieve this.
As shown, creating a solid eCommerce website design is absolutely critical to the success of your business. It is easy to set up; the low cost will allow you to reach a larger audience, create customer convenience, and increase brand awareness. If you haven't built an eCommerce website, now is the time, and if you have an existing one, you should be actively striving to improve it. If you need help achieving these goals, our team here at Web & Internet Marketing Studio can assist you. We can provide you with the help you need to grow your business online. Contact us today and see what we have to offer.